I’m not too sure about that one, honestly. I’m indifferent. You already mentioned that Aurora started as a community project by myself and I picked the name back then because I thought naming my fork “Bluefin-KDE” (since Bluefin ) would be kinda lame, especially since I like picking random names even if they don’t have a real purpose other than to sound cool. And who would’ve thought that there was such a demand for a “Bluefin-KDE” variant.
It evolved to where it stands today, with it’s own identity, branding and such. I think changing the name now is not the best idea since people probably already associate “Aurora” with what is now, instead of as a Bluefin-KDE. Yes, the base is shared by both Bluefin and Aurora (big thank you to @m2Giles who made that happen), but apart from that the desktop choice dictates it’s application choice (KDE Apps instead of Gnome ones and such). And I honestly like the idea of a shared base (made maintenance much easier) but a different identity and what it wants to accomplish.
My 2 (or 3) cents.